Target Audience

Force-Full Television are looking to produce a Thriller/Suspense/Drama. As you can see from the sample, Drama and Thriller/Suspense are 2 popular genres of film and so the audience we have to cover will be vast. One of the films I initially researched was Watchmen. At the beginning got the film there is a murder of a main character, The Comedian, but the killers identity is kept very much a secret until the end of the film, we have taken an element of this and placed it into our film.  To incorporate these elements we're trying to incorporate elements of Barthes' action and semantic code, to build the suspense and keep the audience interested.
 
From this table we can see the increasing/decreasing interest of certain audiences within regards to specific genres. In context to the film we are going to produce, the  increases in interest in the thriller genre, have come from the LGBT, Black African/Caribbean, Asian and Older women audiences. This will influence our casting as we will look to include different representations of race and gender as to not deter any potential audience. We are also going to try and break the stereotypical boundaries, to make our film more dynamic. For this reason I believe that the film could be distributed across many markets as interest in the genre is growing around the world. However, this film being a first for our production company, having no real experience would put off any big distributor and so the film may not get much coverage.


From this table it is evident that men and women who are aged 35 plus, skilled workers, unemployed or are students prefer thriller movies. This will inevitabley lead us to touch upon Gerbner's cultivation theory as our main character is a young male who's been brought up around death and fraud. This will enforce the stereotype that all young people are involved in crime, which is relatable for the audience. However, as the story unfolds we will be challenging ( subverting the stereotype), as Louis questions his superiors. The film is heavily targeted at the struggler, in Young and Rubicam theory, as it ca be used as a form of escape for them and also the aspire as we are challenging the social norms in an effort to change the way gender and race are portrayed in film.